The Latest

Sep 18, 2014

#Event Moment: Don’t Forget the Babies…..

Someone told me recently, “Don’t forget Children’s parties!” as I enter back into the realm of being a real time Event Planner/Designer instead of Consultant.  I chimed in and said, “I have never done children parties.”  He stated, “Well, if you can work with children and youth in a large church setting, honey; you can do kids parties.”  LOL! True…..

If you know me, you know have to research. I am looking at pictures and pinning on Pinterest. The next thing I know, I am watching David Tutera’s Celebrations and loved how he created a themed birthday party for a set of twins. One of the biggest things that I took from the episode is the relationship between Event Planner/Designer with the parents and other relatives. It is vital to maintain a line of communication in order to have a successful event based on the family setting.  The power struggle that can occur between the Planner and family can definitely dampen the mood and creativity of the child’s gathering.

The most important component of an event for a child or youth is the design of it.  In the church and non-profit setting, I would reach out to parents and community to see what was working for the children and build from there.  Creativity and activity are the most important programming factors for a child regardless of ability. 

As I surfed on Pinterest, these photos sparked my curiosity to create a themed event for children:

 

 

Ndidi

Photos: Pinterest 

Fringe is in this fall……
Shown: Brian Atwood Pipi Fringed Suede Booties 
Read more about how to dress your fall attire with a little fringe here: 
http://contributors.luckymag.com/post/fall-trend-fringe-alert
Sep 15, 2014

Fringe is in this fall……

Shown: Brian Atwood Pipi Fringed Suede Booties 

Read more about how to dress your fall attire with a little fringe here: 

http://contributors.luckymag.com/post/fall-trend-fringe-alert

Sep 15, 2014

#Branding Moment: Multicultural vs. Cultural/Lifestyle

In the past, branding and marketing was last to consider based on a strategy focused on finances and operations/logistics of a corporate entity. As we move towards 2015, the dialogue of branding and marketing has shown great strides to become an important discussion for a brand to survive.   To maintain a positive alliance among the branding professional and the business executives, communicating the needs of the consumer has become the forefront of importance for the survival of the marketing, branding and even the event professional within the corporate community.

For the consumer to win in product strategies, the branding and marketing professional have to be able to present the target audience in a manner that is efficient and effective to the brand. The problem that arises is the lack of understanding among the branding and marketing community on tactics and techniques used.  To make matters worse, the relationships among the branding and marketing professionals have become stagnant.  Today, miscommunication, mismanagement and misunderstanding are the issues that have caused corporate America to reconsider and refocus its dollars from marketing to another important facet of the brand.

From a personal experience, I found myself in a conundrum based on the terms, multicultural branding and lifestyle/cultural branding.  Recently, I was told that people felt that I was focusing on multicultural marketing/branding instead of a cultural/lifestyle focus due the fact that I’m African American.  “They” believed that I was confused about the terminology. To be transparent, the dialogue was coming from other minorities in the industry not those who are of Anglo descent.  LOL!

I’m very aware of the difference between the two forms of marketing/branding.  I don’t want to live in the past and I see a more promising focus on looking at branding/marketing, media and events from a lifestyle/cultural viewpoint.  In my opinion, multicultural marketing is very outdated.  It shows a separation of race among customers that needs to diminish to help with the overall race relations in the US.  

For those who are unfamiliar with multicultural marketing (also known as ethnic or cross-cultural marketing), the term is focused on a form of branding/marketing that is directed to one or more audiences of a specific race and/or ethnicity. It usually a group of individuals who do not fit the country’s majority culture usually deemed the “general market”.

An example of a multicultural marketing is the “My Black is Beautiful” campaign for Proctor and Gamble. The premise is to help the P&G African American female consumer to find beauty through various experiential marketing and branding efforts focused on brands like Covergirl and Pantene.  

The technical term for Lifestyle/Cultural branding is the following:

Branding that attempts to embody the interests, attitudes and opinions of a group or a culture. Each individual has an identity based on their choices, experiences, and background (e.g. ethnicity, social class, subculture, nationality, etc.).

My definition of Lifestyle/Cultural branding is the following:

Concepts that exemplify the standards and ambitions of a society for the purpose of maintaining a certain existence through a brand.

An example of a Lifestyle/Cultural Branding campaign is the Honey Maid “This is Wholesome” Advertising Campaign.  From the focus, they depicted various family settings from the single parent to same sex relationships.

I bring those definitions to the branding and marketing community so that we began to get on the same page. I am not asking for you to agree with the terms but keep abreast with what is moving a consumer to purchase products and services.  Many brands that have adopted the Lifestyle/Cultural tactic of branding have seen great movements in sales and consumer base.  It is looking at the consumer from a holistic standpoint and helping them move through life with ease not hostility by creating products and services that fit their movements in society.

Just my opinion,

Ndidi

Source: Youtube

 

Sep 12, 2014

#FranklyFriday: Fanfare Isn’t Enough….

While scrolling through the usual entertainment blogs, I noticed several posts about a recent interview between Ebony Magazine and the Oscar nominated actress, Taraji P. Henson.  I figured it was the usual promotional rounds since the actress has a new movie (No Good Deed) coming out today. As I continued to read, I was taking back by a statement she made about her overall career and image. 

She states the following:

I’m still treated like I’m on the D-list,” Henson acknowledges. “I’m still being considered with actresses who haven’t done half the stuff I’ve achieved. When people tell me no, I get hyped,” she shares. “Because when I prove that I can and will, I love watching people eat crow.”

image

In my eyes, Henson is a crossover hit. She has worked with several prominent producers and entities in her industry. The thought that she wasn’t an “A lister” didn’t make sense to me and others in the community.  I’m a fan, though.  In reality, I’m not with her when she is bustling from LA to NYC for casting calls and branding meetings.   In the midst of my disappointment to Taraji’s philosophy on her career, it dawned on me what she was trying to convey in the interview.  You can be prominent but not wanted due to someone else’s insecurities and desires. Her survival is based on another’s requirements. If she is not seen as relevant or fun by the executives, funders and/or other actors, why have her on set? For those in the entertainment, sports and music industries, you understand exactly what I am talking.  “They” make the decision. The fans don’t….

I feel the same way about my career.  Even with the fanfare, my industry doesn’t make me feel like an expert. “They” makes me feel like the assistant.  I have over 15 years of marketing, writing, and event experience with a Master of Business Administration from a noted university. To humble myself in the room with people who don’t have anything on my capabilities and expertise, it’s starting to bother me more and more. 

The real conversation is who are “They”, anyway.  Folks, I have no idea. You probably wonder who the “they” in your life are. You’re doing all that you can and in effective way. You still feel like the stepchild in the situation.  For some reason, “They” control a major component of your livelihood.  Why? How?

 Everytime, I open a door to see if I can catch “they”; those jokers jump off of a bridge or something.  I was told once that I should stop worrying about “they” and live my life. I smiled. In my mind though, my thoughts are to kill, steal and destroy “they”, figuratively.  It’s a mind game. I play to win.  In comparison to Taraji, I would rather see them burn in hell than to eat crow as she says…. I can be a rather petty person. Ask about me….I just flip a coin and go.

Overall, stay true to yourself.  “They” want you to conform so that “they” can control you with ease. Eventually, “they” will appear and you find the reason why…..

Until Next Time,

Ndidi

Source: Ebony Magazine/Straight From The A

 

Sep 4, 2014

#Event Moment: Fashion Forward

Since we’re in the beginning stages of New York Fashion Week, I wondered how the fashion greats will present their Spring 2015 collections to the community at large.  From pop up shops to dinners, the style community will be using creative event design tactics to showcase its brands in a manner that is visibly appealing to the consumer, buyers, wardrobe stylists and media.

Originality, creativity and imagination are necessary to facilitate a positive physical showing for those in the fashion industry.  As well, focusing on retail and style professionals is an important aspect to remember in the preparation of a fashion focused event.

To illustrate what a potential style event encompasses; peruse through the pictures below for ideas:

 

Fashion focused events are not as bad as it may sound or look.  In my history as an event planner/designer, those events were always the most fun, creatively and logistically.

Ndidi

Photo: Pinterest 

One of my favorite looks to hang out at a music festival…..
To read more, go to http://contributors.luckymag.com/post/fun-music-style-music-festival-looks
Sep 3, 2014

One of my favorite looks to hang out at a music festival…..

To read more, go to http://contributors.luckymag.com/post/fun-music-style-music-festival-looks

No #Branding Moment today due to the Labor Day Holiday…..It will back two weeks from now on Monday, Sept. 15th. Enjoy your holiday!!

Ndidi
Sep 1, 2014 / 2 notes

No #Branding Moment today due to the Labor Day Holiday…..It will back two weeks from now on Monday, Sept. 15th. Enjoy your holiday!!

Ndidi

Fellas: Looking for a transitional look for fall, here is a possible choice.  Items from Zara, H & M & Armani Exchange…..
For wardrobe support this season, please contact me at indigo7marketing@outlook.com to get started.  
Aug 31, 2014

Fellas: Looking for a transitional look for fall, here is a possible choice.  Items from Zara, H & M & Armani Exchange…..

For wardrobe support this season, please contact me at indigo7marketing@outlook.com to get started.  

Aug 29, 2014

#Frankly Friday: Face Value

In a conversation with my younger sister about my nephew, she is concerned about how he communicates his needs to her and his father.  As smart as he is, they want him to be more vocal and less action oriented.  For most children, they live their lives based on his or her intuition not the world. The problem is that once we hit a certain plateau as a human being, we lose our gift of intuition and focus on the world’s view on what is right and true.  

With your personal brand, you want to focus how to communicate your needs and wants in a manner that is pleasing and affordable to yourself first then constitutes and competitors.  I’m fond of the way my nephew communicates with us. I love to hear him speak but he shows me what kind of person he will become based on his present movements.  Intuitively, he is a fighter.  He doesn’t take anything from anyone even his sweet and caring auntie…..lol! My sister affectionally calls him a terrorist. 

Don’t get it twisted. I’m not saying operate your brand in terrorist mode. My point is to give your audience a better view of who you truly are via your actions and movements. There is nothing wrong with showing your shortcomings along with successes. Don’t go cold. Just put reasonable actions behind your words.  Let your intuition be the focus of your brand.  Sometimes, the facts that you receive may not truly be real reality for your brand. 

As I continued to weave through the madness as a entrepreneur, I realized that I was losing my sense of intuition because I was looking for potential success, finances and notoriety in an image that people began to present about my business and personal brand based on the past. Instead of taking things at face value, I wanted to see the brighter side of life after graduating from seminary.  Fortunately, I didn’t graduate from that “prestigious” seminary in the south. Things changed. Instinctively, I had to fight back in a manner that I didn’t think I would need to.

People, concepts and ideas are constantly changing so to focus on the potential of life is never a great deal for your brand.  You should have daily expectations for yourself but not for anyone else.  You are the creator of your brand not your family, friends, competitors and/or naysayers.  Sometimes, you have to fight through the noise to stay on track based on your intuition. Currently, I live my life without anticipation.  When you anticipate things from people, you succumb to a downfall when individuals fall short of what you have expected for your personal brand.

Sometimes, to be like a child is never a bad thing.  You’re acting based on no expectation of anyone and living based on your intuition not the rules and regulations of the world.  To live for the world can get you caught up in living based on future goals not present achievements.

Ndidi

Picture: Google

In hopes to find something special for a formal event, I found style inspiration on the red carpet of the VMAs & the Primetime Emmys. 
For more, go to http://contributors.luckymag.com/post/style-inspiration-vmas-emmys#.U_zLsD2OLZI.twitter

In photo: 
Chanel Iman in Balmain
Kate Mara in J. Mendel
Aug 26, 2014

In hopes to find something special for a formal event, I found style inspiration on the red carpet of the VMAs & the Primetime Emmys. 

For more, go to http://contributors.luckymag.com/post/style-inspiration-vmas-emmys#.U_zLsD2OLZI.twitter

In photo: 

Chanel Iman in Balmain

Kate Mara in J. Mendel