The Latest

Apr 17, 2014

Time is of the Essence #Event Moment

When creating an event, timing is an important factor to the success of the brand.  An event planner wants to pick a date and time that will be favorably to the mission and vision of the promotional campaign, if any.  In this industry, planners, designers or strategists can get caught up in the notoriety or iconic conversation of a brand and miscalculate the event’s timing to end in disaster.  Picking the proper date and time for a successful event will determine if you’re considered a promising event planner on the scene or a con artist.  

Research First.

Yes, I know. We’re event planners not research assistants.  If you’re wanting to have a strong showing at your events though, you would want to know who is scheduling events prior to your entity.  It is ridiculous to me to meet careless event planners who don’t even use Google to check for events but get emotional when their events don’t work out due to a minor scheduling glitch. 

Same Day, Different Time.

Ok, you find out that the tentative date and time for your event has been taken by a more prominent brand in a different part of the city. What do you do? Usually, I’m pushing for the event take place on a different date but same time of the day. But if the date has significant value to the client over the timing, challenge them to consider a different time during that day. If the more prominent brand is having a breakfast, you have a lunch or brunch.

Leave Ego Behind.

Ego and Arrogance causes unnecessary strife. If you make reasonable strides to communicate your needs in scheduling, you should be able to present the event in the capacity that is feasible to the client’s liking. To forcing others out dates at hotels or having your event next door, only brings your stock down as an event planner. Time is of the essence. You can’t pull your consumer in two different directions because you want to prove a point. Consider it from all viewpoints. The Media of today do not enough staff to go around, either.

That is just my two cents, folks. Thank you for your continued support of Indigo7 Marketing & Events!

Please email me at indigo7marketing@outlook.com for any event (planning, management or design) inquiries.

Ndidi 

Apr 11, 2014

When Looking for a “Savior” #FranklyFriday

The definition of a Savior is the following:

A person who saves someone or something (esp. a country or cause) from danger, and who is regarded with the veneration of a religious figure.

synonyms:

rescuer, liberator, deliverer, emancipator; 

champion, knight in shining armor, friend in need, good Samaritan

"he was hailed as the country’s savior"

(Via Google)

Who do you rely on when you’re in danger? We as people have a tendency to seek help from others when we have issues of strife and hardship. It’s not a bad thing but sometimes, we can get so reliant on the guidance and judgment of someone who may not have our best interests at hand.

It disappointing to me to see someone be misled because the person is too busy making movements and content that is not coming from their own business acumen but from a person that they have deemed their savior. You’re looking for redemption from the source but not yourself.  How can you love your brand if it’s really a shell of another’s mission and vision? It’s a train wreck waiting to happen….

I use the term, savior due to today’s economic climate. It is so chaotic at times; people will do anything to maintain a suitable image.  Many businesses are in turmoil one way or another. Business owners are looking for someone to take the burden off their shoulders. To contact shows like “Tabitha Takeover” to help your business maintain only at minimum level will not help you in the end. 

I love those types of reality shows but it leaves a bad taste in my mouth at the same time.  Hosts come in with their angels to do a complete external makeover of the entity but they forget to reach the internal issues with the same impact.  I always wonder what the success rate is for the businesses who participate. It has to be no more than 25% success rate.

To be honest, I never want to be considered as someone’s savior or liberator. I will be a strong supporter for your brand but not someone who will take over your entity. This year, I stopped seeking the guidance of others completely.  I really had to take a moment and evaluate my life and business and realized I need to make decisions to fit my talents and gifts. I’m the one who has to wake up and face each day as Ndidiamaka anyway. Why should I give someone that much power over my life? Prayer is enough guidance…..

It may sound crazy but it brings me more peace than a supposed savior giving me unwanted advice. Trust me.  For someone else, it may be vice versa. Consider what works for you and do it. Take advice that is objective and wholehearted.  Good advice is to help you make your brand and image better not worse.

Until Next Time,

Ndidiamaka

Source: Google/Bravo

Apr 3, 2014

To RSVP or Not #Event Moment

People are the driving force behind an event. Your attendees will be the ones to spread your message after, before and during the function.  It is important to realize as an event planner, you play a major factor on how the message will be presented based on your handling of logistical issues to stage the party in the community.

The conversation of the RSVP has always been a difficult one between client and event planner.  RSVP is the abbreviation of the French term, “répondez, s’il vous plaît,” which means “please reply.” It is important to realize that the event planner must be prepare for the list of qualifications and denials that may come when creating a guest list that is suitable to the client’s liking. Yes, we are aware of the policy that the establishment or brand has the right to decline entry based on its rules and regulations.  But when does the event planner step in when there is a detection of wrongdoing by the client? The statement “please reply” is a two way conversation between the brand and consumer.  Personally, I will not put up with the idea of all people RSVP but only a few get confirmation back. The event should be promoted to the individuals who qualify for the function so there is no need for the dishonesty.  From a business standpoint, it is important to see it from all points of view. Remember, your brand image is in consideration when wrongdoing is done in regards to RSVP’s. Think wisely. Speak when necessary.

Due to a personal experience as an attendee of a flawed RSVP event, I don’t take kindly to party promoters and event planners who purposely ignore RSVPs or provide information on who will be in attendance. You rob yourself of opportunities when you don’t handle conversations out of your comfort zone with silence.  Basing your decision with hatred and dishonesty is not going to help your brand’s image and mission during conflict at the door.

Imagine a person’s attitude when they have spent a great deal of money to attend an event only to find they were told they didn’t RSVP.  In reality, they did. The person fits the criteria of the client’s liking and still receive no entry.  What message will this individual send publicly about the brands involved? Why would that happen?  Stuff transpires.  Treat this issue with courtesy and consideration.

Bottom Line, you either use the RSVP option properly or you don’t do it all.  You have people killing brands daily due to not being treating respectively at the door of an event. The event planner should be properly trained to handle those issues at the door with professionalism and courtesy for the consumer and the brand alike.

Ndidi

Mar 31, 2014 / 1 note

Commercial Break: Summer Planning

Are you a lifestyle brand preparing for a summer of events and activities for your consumers, associates and clients?  Please keep Indigo7 Marketing & Events in mind. 

The services available:

  • Image Consultation/Development:  Creating and/or improving a brand’s image by focusing on the physical/digital appearance, behavior and communication skills of the entity. 
  • Media Training: Helping brands create a favorable look while working with the media. Training key leadership to present the brand during media appearances in a manner that is pleasing to the entity’s mission and values  (new)
  • Media Placement/Relations:  Working on behalf of a brand in a media capacity, to find complimentary media outlets to present the entity’s notable events and news. (new)
  • Brand Journalism/Content Marketing:  Crafting content and/or verbiage for brands from a journalistic perspective. The content is used in various facets of marketing and public relations that will be fact checked and research for accuracy and dedicated to the mission of the brand.
  • Visual Brand Placement (retail/grocery): Creating attractive and inventive visuals for store placement via promotional displays and fixtures (new)
  • Event Design: Organizing and forming an event’s environment via décor through thematic and conceptual ideas
  • Experiential Event Planning/Management: Events focused on the relationship between the brand and its consumers. There is an interactive component involved in building the brand’s loyalty among its consumers within this form of events.
  • Corporate & Community Social Responsibility: Strategies to help brands gain relationships with community entities associated to its consumers through social change initiatives. (new)
  • Event Site Identification:  Identifying feasible event locations for clients
  • Onsite Event Management/Support: Providing logistical support and/or management during an event usually the day of the function

With over 12 years of experience, I will be able to provide the best in branding, media and event concepts specifically for your brand.  Please email indigo7marketing@outlook.com or call 972-630-9557 for conversation and pricing.  

Only Serious Inquiries, please…..

     Because I’m serious about my craft…….NO games This Year!

Thank You,

Ndidiamaka 

Mar 31, 2014

Can I Get a Cup of Oprah Chai Tea? #Branding Moment

Beginning April 29, you will have the opportunity to pick up a cup of Oprah Chai Tea at your nearest U.S. and Canada Starbucks stores.  In addition, the tea will be available at US and Canada Teavana stores.  With every purchase of Winfrey’s Chai Tea, a portion of the proceeds will go to the Oprah Winfrey Leadership Academy Foundation to improve educational opportunities for youth.

According to Starbucks, this is the first ever collaboration of this sort between the brand and another entity.  Based on her enormous love for tea, Ms. O actually co-created this special blend with a leading teaologist from the Teavana Brand.  The Oprah Chai Tea is a mixture of cinnamon, ginger, cardamom and cloves that will be available in a latte and loose-leaf tea formats.

The announcement was made during the brand’s annual meeting, recently.

Howard Schultz, Chairman, President and CEO of Starbucks believes,

“With the introduction of Teavana Oprah Chai, we are going to elevate the tea experience in the same way we did for coffee.  Partnering with Oprah Winfrey in the creations of this distinctive and remarkable tea is a strong next step forward in accomplishing this objective, while also giving back in a meaningful way through the Oprah Winfrey Leadership Academy Foundation. I am personally humbled to work with such an inspirational leader and visionary who share so many of our core values and beliefs. I truly believe that, together, we will set the bar for a world-class tea experience at Starbucks and Teavana.”

Do you love it or hate it?

My response:

Actually, I am indifferent about the partnership between Starbucks and Oprah. For Ms. Winfrey, it will be a great opportunity to reach a demographic that she wouldn’t normally touch. In addition, Starbucks will probably find an increase in sales due to the beloved fans of the Oprah Brand.  The social activism component in the growth of the Oprah Chai Tea concept is the overall winner in this joint venture. The need to provide youth development and education is in high demand.

My concern is the disbursement of the monies to Oprah Winfrey Leadership Academy Foundation.  Based on the press release from Starbucks, the following entities are to receive funding for the entity:

  • Oprah Winfrey Leadership Academy for Girls-South Africa
  • Girls. Inc.
  • National CARES Mentoring Movement
  • Pathways to College
  • The US Dream Academy

The priority is the school in South Africa. Now, due to the negative attention that school got in the past, I am not sure how this partnership with fair for Starbucks.  From a personal standpoint, I would be more willing to purchase to the Oprah Chai Tea if the proceeds were going to National CARES and/or Girls Inc.  I wish Starbucks and Ms. Winfrey well during this joint venture.  Only time will tell.

Ndidiamaka

Sources: Starbucks/CNN

 

Mar 28, 2014

The Power of….. #FranklyFriday

I find it mindboggling how individuals don’t understand the power of the tongue especially when verbiage comes from individuals who have some sort of popularity or influence. For marketers, we like to call it, Word of Mouth marketing.  For regular folks, you may call it gossip, untruths, truth and/or hearsay.   If done properly, a brand can run a successful campaign by word of mouth alone when it’s communicated by its employees, associates and consumers in a proper manner.  Now, the problem comes when individuals don’t present the information in the capacity that is fitting the brand’s mission and vision.

If you follow me on Twitter (@indigo7mktng), you noticed yesterday I talked about the new Ballpark Village that opened yesterday here in St. Louis.  It’s an entertainment, residential and dining facility that was created to compliment Busch Stadium, the home of the St. Louis Cardinals.  Now, a rumor was started about the new facility creating moments of racial profiling due to the dress code crafted to promote an enjoyable and safe environment for its attendees. 

The dress code states,

The following is not permitted under our dress code after 9pm:

Main Level: sleeveless shirts on men, profanity on clothing, exposed undergarments on men, sweat pants, full sweat suits, excessively long shirts (when standing upright with arms at your side, the bottom of your shirt can not extend below the tip of your fingers), athletic shorts, excessively sagging pants or shorts, and bandanas. Second Level: the above list of prohibited articles of clothing and, in addition: jerseys (sleeved jerseys are permitted in conjunction with a Cardinals game or any other major St. Louis sporting event) and hats. Management reserves the right to deny entry or remove any individual who does not comply with the above dress code or the code of conduct. For any questions or concerns, please ask to speak to a manager. - See more at: http://www.stlballparkvillage.com/dining/dine/budweiser-brew-house#sthash.m1Iy1bDW.dpuf

Who is spreading this rumor?  Do they realize how much money will be coming into the city that will facilitate economic growth for the entire region?  From a national & international perspective, do you know your commentary could be hurting small business owners who want to work outside the walls of St. Louis? The policy is in place to stop all idiots of any ethnicity and race from doing harm inside and outside of the Village.  

Show me where it says, “black man, don’t come in.” Only kids sagged. No grown African American man I know believes in the term, “sagging” unless they giving a secret code to others who understanding the true meaning of the word.  So the dress code has no bearing on their entry into the Village. You’re discrediting your own community by automatically assuming racial profiling. Give them more credit than that. 

It is embarrassing to me.  I am not the type of person to just run and gossip.  I don’t maliciously and purposely talk untruths to individuals about others and my brand.  My gifts require me to research, fact check and research again before beginning my word of mouth marketing campaign.  Hate and jealously is all I see when I read commentary from others about the Ballpark Village.  You have no understanding so you speculate.  Let’s see how it goes before passing untruths…..

If you come against something like this, stay calm and quiet.  Your work speaks for itself. If everything that your brand does is in good faith and effort, then there is no need to speak to a fool who will not listen to you. Let them hypothesize while you sit on fact. As an image development strategist, I believe that it’s important to focus on beneficial conversation with all regardless of the content being communicated.  Be clear about your mission and vision, privately and publicly. Everyone on the team should be informed and ready to answer questions.  The people on the ground floor will be the ones who will do most of the talking. Treat them well and they will fight for you.

Until Next Time,

Ndidiamaka

Source: STL Ballpark Village 

glamour:

via Pinterest *Glamour

#truth 
Mar 28, 2014 / 1,422 notes

glamour:

via Pinterest *Glamour

#truth 

Mar 20, 2014

Happy #InternationalDayofHappiness! Go get some…..

Mar 20, 2014

Which Fork Did You Use? #Event Moment

Sometimes, the correct dining setting is usually last on the list of concerns for an event planner or designer who is working on a seated dinner.  Recently, I founded out that the red wine and white wine glasses might not be the proper drinkwear to use when it comes to serving wine to event attendees. To be honest, the only glass that I ever used was the white wine glass. I was dying. But based on a diagram that I saw on Pinterest, there is a glass available for individual types of wine.

image

As an event planner/designer, you will have to be knowledgeable about this component of your event.  Depending on what venue you use, you may find yourself setting your own tables. Hotels are always good at setting their own tables, correctly and promptly.  Even with that notion, you should still check behind the catering staff and make sure that the tables are set to your liking.  It can alleviate a disaster if the venue is set for a seated dinner and you envisioned a buffet.  Better safe than sorry.

This dining etiquette chart shows a formal dining setting.  In your everyday life as an event planner/designer, there will be variation to the setting shown. Use your judgment. 

image

Have questions about creating a dining experience with accuracy and catered to the needs of your attendees? Email indigo7marketing@outlook.com for a conversation and pricing.

Ndidi

Source: Pinterest

Mar 17, 2014

Dannon on Healthy Living #Branding Moment

Last Friday, Dannon, the leading yogurt producer, announced its partnership with First Lady Obama’s Partnership for a Healthier America.  From this partnership, Dannon will be making a conscious effort to help improve nutrient density and reducing sugar and fat in all of its yogurt products.  In addition, the brand is focused on educating its consumers in regards to healthy eating habits.

From a press release created by the Partnership for a Healthier America, Dannon got very specific with the course of action for this partnership to be successful between the two entities.

The brand’s commitments are the following:

  • Improve by 10 percent the nutrient density of its overall portfolio of products including all fresh dairy products marketed under Dannon, Danimals, Danonino, Oikos, Activia, Light & Fit and DanActive by June 2016.
  • Reformulate products so that, by June 2016, 70 percent of the volume of products and 100 percent of the volume of products intended for children will contain less than 23 grams of total sugar per 6 ounces.
  • Reformulate products so that, by June 2016, 75 percent of the volume of products will meet the U.S. Food and Drug Administration’s definition of “fat free” or “low in fat.”
  • Invest $3,000,000 for education and research focused on healthy eating habits including the sponsorship of scientific symposia on nutrition and probiotics, education programs for Health Care Providers and/or consumers on the benefits of low fat and fat free yogurt and research grants and scientific partnerships with universities dedicated to nutrition research.

 The President and CEO of Dannon, Mariano Lozano, states,

We applaud Mrs. Obama and Partnership for a Healthier America for their commitment to the health and future of our children and adults. As the largest maker of yogurt in the United States today; it’s a privilege and a responsibility to continually improve the cultured dairy foods we carefully prepare every day for the millions of families who enjoy our products. Dannon’s commitment to Partnership for a Healthier America represents another big step in our journey to help address the issue of obesity in America.”

Do you love it or hate it? 

My Response:

I can tell that Dannon is truly committed in improving the livelihood of its consumers by how specific the brand’s commitments are to the Partnership.  The organization has set its goals. I hope that they are able to achieve its milestones during the partnership.  

The challenging part of this joint venture between Dannon and the Partnership for a Healthier America will be to vocalize the changes to the consumers in a manner that he or she sees value.  Content, visual and written, is important. The consumer has to see why the changes will be effective to their lifestyle. 


Until Next Time,

Ndidiamaka

 

Source: Dannon/Partnership for a Healthier America