This is going to be very short and sweet this week, folks! I’ve started a seasonal position for the holidays. The schedule is kicking my tail due to the early morning arrival. I’m not forgetting about you guys via Twitter and Tumblr but correspondence will be based on my availability for the next couple of months. Blog posts will post as scheduled but responses will be delayed.
With that being said, I will respond to all emails and voicemails within a 24-48 hour period upon receiving the message. In the month of December, there will be a Tumblr hiatus due to the possibility of restructuring the blog. There will be further information given in the coming weeks.
Don’t forget about the Holiday Specials for this month. Check the previous #FranklyFriday post for more information. Be sure to keep up with Indigo7 via Twitter (@indigo7mktng) during the week of Thanksgiving. I’ll offer additional specials during that time.
Questions, Comments or Concerns? Tweet or Tumblr me.
Until Next Time,
With aspirations of becoming the leading wireless carrier in the US, T-Mobile is pulling all the stops in motivating consumers to purchase service. Currently, the telecommunications brand is ranked as fourth in the wireless community. To see an increase in sales volume, the brand is providing wireless options that the other carriers have yet to venture towards as a branding strategy.
Known as the “Un-Carrier” among the wireless brands, T-Mobile is giving their customers more purchasing power in-store and online. No contracts. No early termination fee. Overall cost for phone and service is cheaper than AT&T and Verizon. Currently, the brand is now providing global data coverage with no extra cost. Tablet users are receiving 250 MB of data per month for free from the wireless provider.
According to analysts, T-Mobile is expected to have a major increase in subscribers in comparison to AT&T for the second consecutive quarter in 2013.
Do you love it or hate it?
This week, the response will post Thursday during the midday via Twitter (@indigo7mktng) due to scheduling. Thanks in advance for understanding!
In appreciation to my supporters, I would like to introduce the Holiday Specials for the month of November.
Based on my typical rate of $75 an hour for event planning/design consulting, I will be giving 25% off of the total amount due at the time of service.
For those who are in need of branding/media help, you will receive 25% off of your total amount due at the time of service. It is based on my typical rate of $150 an hour.
If you are looking for advertising for the holidays, please consider the Indigo7 Marketing & Events’ blog. You will receive $50 off of your advertising choice. Please review my sponsorship opportunities page (www.indigo7marketing.tumblr.com/sponsor ) for more information on pricing. Don’t forget that you must be a lifestyle brand to be considered for advertising with Indigo7.
You have until Saturday, November 30, 2013 to take part in this month’s specials. Email email@example.com with Happy Turkey Month! as the subject for more information. Keep your eyes and ears open for additional specials that will take place during the week of Thanksgiving.
Again, thank you for your support. Please contact me if you have additional questions or comments about November’s specials. Have a good weekend!
Until Next Time,
Flyer: Ndidiamaka C. Onukogu
Focused on the booming sound of the Downtown New York music scene, this new makeup brand was produced for those who want to stand apart from the normal beauty standards of today. From Punk Rock to Americana, the woman that uses this brand is setting trends not following them. With music as its background, this cosmetic line is looking to reach consumers in new and fresh ways that captures the spirit of the brand.
Introducing Ardency Inn…..
Mission: To create high performing color cosmetics that are quick and easy to use, allowing creativity to run free.
Ardency Inn is available exclusively at Sephora, in store and online. The Punker Smoky Eye Kit is offered only at Sephora.com. In addition, the brand has an e-store via its website.
Photo: Ardency Inn/Sephora
As the world continues to converge on new technological milestones, EBay has created a new way to draw consumers to shop online via the branded site. For those who are not familiar with EBay, it is a consumer to consumer website that is used as an online auction and shopping site that brands and individuals can buy and sell products to one another.
Now in its 18th year of existence, the brand is doing what this consultant would called, a modification of sorts. Focusing on location and convenience, EBay is giving the consumer more of a say about shipping and its marketplace component. The brand wants its customer base to have the ability to engage with one another within the site as an online community. It is very reminiscent of Pinterest. To introduce the new marketplace attribute, a group of celebrity curators are helping consumers create their collection page to begin to pin then eventually shop on the EBay site. Some of the curators are blogger Joy Cho, singer Solange Knowles and music producer Pharrell Williams.
Shipping Options has expanded for the brand. EBay Now gives the customer the ability to pick up product that day. Chicago and Dallas have that capability this year while several other markets, nationally and internationally, will be able to pick product locally by late 2014. Toys R Us, Best Buy and several other brands are working with the brand to create in-store pick option.
Do you love it or hate it?
I’ll give my response Friday morning via Twitter.
While watching Lifetime’s Million Dollar Shoppers, I wondered if the personal shoppers on the show keep profile sheets on their clients. It’s interesting banter to have with your customers/clients. In fields where you have constant contact with people, specific data is needed to create a better bond during the project. But what information should you have on file to maintain an effective relationship with your clients/customers?
As a former Retail Sales Rep, I kept the name of the store and managers on file only. If I made major movements within the retailer, I would discuss that whether it was good or bad. I never wrote anything negative or superficial about leadership. I wanted each visit to be fresh and new. That is the viewpoint that I take with each of my clients now, new and old. Confidentiality is my thought for all of my clients. I don’t want to lose integrity or ethics in the process of building a relationship due to a simple profile sheet.
For each business entity, you have to gather information that is effective to your industry relationship. Remember that all information isn’t always good information. People have been sued and/or fired because of information obtained from Customer Profile Sheets. Think about the following questions when creating your Customer Profile Form:
Look at few examples…….
Questions, Comments and/or thoughts? Tweet or Tumblr me!
Until Next Time,
In this economy, strategy is everything to a brand. Known for luxury and exclusivity, Louis Vuitton (LV) is at a standstill with its image. Fighting against the idea of accessibility with its consumers, the brand is working on making its mission and stance clearer in the next year. Handbag sales are slow. Marc Jacobs leaves Louis Vuitton after 16 years. How will the brand fare against those brands that are deemed high end but accessible (i.e. Dooney & Burke and Coach)?
Recently, conversations about pricing have had more of an emphasis at Louis Vuitton. For the luxury customer, price equates a certain view in society. The higher the price, the more exclusive the brand is to the community. Somewhere along the way, leadership at LV believes that its exclusivity is slowing disappearing. Analysts are stating the issue could be the popularity of the Louis Vuitton monogram collection. This consultant believes that it is the epidemic of counterfeit and/or stolen LV bags floating around.
The branding team at Louis Vuitton is in the process of taking the focus off of its canvas bags to showcase its leather goods. In addition, the monogram collection of old will slowly disappear. The brand will concentrate on placing the logo on the handbag in a central locale or not at all. The team is planning to enhance the price of the leather handbags due to the increase cost of producing those goods for the brand.
Louis Vuitton is associated to luxury liquor brands, Moet and Hennessey. The parent company is LVMH.
Both handbags: “Lockit” from the Louis Vuitton Fall/Winter 2013 collection
Do you love it or hate it?
This time, the response will be on Friday Morning via Twitter. LOL! Apologies for last week’s response…….
Photos: Louis Vuitton
Remember, there is nothing wrong with having aspirations to be a business owner or ministry leader as a female. Only weak minded individuals say things like, “It’s for men only” or “You should be concern about marriage and children”. “You’re too pretty to understand those sorts of things”.
You have the right to be strong, independent and smart along with your beauty and child bearing ability. Is it unladylike? The only thing unladylike is the concept of conformity to meet the need of someone else’s ideology in association to your ordained path. In the 21st century, we as women are to meet the needs of our family, community and business. There is nothing wrong with aspiring to be a successful business owner/ministry leader, mother and wife. If we want to get biblical, the woman in Proverbs 31 was excellent in her ability to be wife, mother and businesswoman. I’m just trying to be like her…..
Can you hear me now?
Video: TV One