Branding

The Latest

Mar 31, 2014 / 1 note

Commercial Break: Summer Planning

Are you a lifestyle brand preparing for a summer of events and activities for your consumers, associates and clients?  Please keep Indigo7 Marketing & Events in mind. 

The services available:

  • Image Consultation/Development:  Creating and/or improving a brand’s image by focusing on the physical/digital appearance, behavior and communication skills of the entity. 
  • Media Training: Helping brands create a favorable look while working with the media. Training key leadership to present the brand during media appearances in a manner that is pleasing to the entity’s mission and values  (new)
  • Media Placement/Relations:  Working on behalf of a brand in a media capacity, to find complimentary media outlets to present the entity’s notable events and news. (new)
  • Brand Journalism/Content Marketing:  Crafting content and/or verbiage for brands from a journalistic perspective. The content is used in various facets of marketing and public relations that will be fact checked and research for accuracy and dedicated to the mission of the brand.
  • Visual Brand Placement (retail/grocery): Creating attractive and inventive visuals for store placement via promotional displays and fixtures (new)
  • Event Design: Organizing and forming an event’s environment via décor through thematic and conceptual ideas
  • Experiential Event Planning/Management: Events focused on the relationship between the brand and its consumers. There is an interactive component involved in building the brand’s loyalty among its consumers within this form of events.
  • Corporate & Community Social Responsibility: Strategies to help brands gain relationships with community entities associated to its consumers through social change initiatives. (new)
  • Event Site Identification:  Identifying feasible event locations for clients
  • Onsite Event Management/Support: Providing logistical support and/or management during an event usually the day of the function

With over 12 years of experience, I will be able to provide the best in branding, media and event concepts specifically for your brand.  Please email indigo7marketing@outlook.com or call 972-630-9557 for conversation and pricing.  

Only Serious Inquiries, please…..

     Because I’m serious about my craft…….NO games This Year!

Thank You,

Ndidiamaka 

Oct 14, 2013

The #Branding Moment: Disney Parks

On October 9, Disneyland and Walt Disney World modified its policies for people with disabilities who support the brand. Based on the previous policy, individuals with disabilities had the ability to cut the line to get on most of the rides at both amusement parks.  With the new policy established, attendees with disabilities can no longer cut the line but have an opportunity to come at an estimated time of arrival when the lines are moving in a quick pace to enter the ride.  Now, please realize that the individuals who have this option are people with disabilities who have cognitive abilities but minor to moderate physical issues.

Is this effective for the Disney brand? The overall issue for leadership at both amusement parks is the fact that many line cutters were lying to park officials about having a disability. With the new policy, the brand hopes to cut the number of fakes using the disability excuse to move to the front of the line.

Currently, there is no mention of a community awareness campaign about the new policy to this demographic and its supporters.

Learn more about the new policy here: https://wdpromedia.disney.go.com/media/wdpro-assets/dlr/help/guest-services/guests-with-disabilities/Disney-Parks-Disability-Access-Service-Card.pdf

Do you love it or hate it?

As always, I will give my response Friday Morning via Twitter.

Ndidiamaka 

Oct 11, 2013

In a Sudden Change….. #FranklyFriday

I wanted to show you all a video that I found interesting in regards to creating a positive brand image in the midst of change. The hardest aspect of branding is the ability to adapt to change in an uneasy situation like the economy. The government shutdown has many in business and branding wondering about personal and career livelihoods in a manner that could bring potential harm to one’s brand image.  It is all about the mentality of your brand creating a cohesive unit for the better. Consider that in the midst of uncertainty.

Video: Mental Image Brand by Fuelblue Branding (http://www.fuelblue.com/)

Questions, comments and/or concerns!?! Tweet or tumblr me. 

Until Next Time,

 Ndidiamaka

Video: Youtube

Oct 7, 2013

The #Branding Moment: Kmart

In order to regain some brand relevancy in the discount store industry, Kmart is looking to cultural icons to bring consumers to its stores.  With over 300 stores closed nationally due to financial restructuring, the retailer has an uncertain future among its competitors.  From data, the brand falls behind Target as the third Big-Box leading retailer in the United States.

Focused on the bring back the notoriety it once had with the “Blue Light Special”, the branding team at Kmart are restructuring the brand’s image to read youthful, cultural aware and affordable to its customers.  In recent collaborations, Maroon 5’s lead singer, Adam Levine, Rapper Nicki Minaj and Actress Sofia Vergara have created apparel collections for the brand. For its recent “Back to School” commercials, Hip-Hop was used to draw children and parents to buy attire from Kmart. 

In what seemed to be an immature move by Kmart consumers, the retailer showed its first series of holiday advertising in September.  The commercials coincided with the introduction of a new layaway promotion in store. 

Do you love it or hate it?

I will give my response Friday Morning via Twitter.

Ndidiamaka

Video: YouTube

Oct 4, 2013

It’s A Serious Matter…. #FranklyFriday

We’re coming towards the end of a fiscal year. Most corporate entities and small businesses are looking at its strategic plans for 2014. Recently, I wrote about partnerships and collaborations and how it works for the good of the business.  But I have come to realized why most companies don’t strategize with complimentary entities in today’s business culture.  In former past, it was common place to have a series of partnerships with those brands that were admired in the community.  Something has changed. I believe it is a matter of respect between brands.  There is absolutely none, at least in my eyes.

For instance, the organizers of the St. Louis Fashion Week sued a group who created the new Missouri Fashion Week due to the potential theft of proprietary information this year.  The individuals who created the Missouri Fashion Week were at one time associated to the St. Louis Fashion Week along with St. Charles (MO) Fashion Week.  In the end, the courts did side with Missouri Fashion Week organizers.  Will it work out for Missouri Fashion Week in the long run? Time will tell….. 

Do I agree with St. Louis Fashion Week suing the Missouri Fashion Week organizers? Yes. It is about respect, the lack of it. As Beyonce said, Bow Down, B!*#&#$! That’s real talk! You put in all that work to create something to help the greater good and watch someone take ownership as if they’re the successor. Hell, no! I would and will fight tooth and nail if anyone ever tries me. Never again!

A partnership and/or collaboration will not work if the following isn’t in order:

• Finances • The Team (Leadership/Staff) • Infrastructure (Organizational/Strategic Culture) • Communication Skills (Internal/External)

When looking for potential partners, you want to be clear about your mission and goals within the effort. It should be something that is amicable and appropriate for both entities. Financially, both parties will be carrying their weight in the situation, in-kind or monetary. Organizational and Strategic culture must be mutual in the design of the collaboration. The levels of communication within the partnership should meet the needs of staff and leadership as well as consumers and media. 

Questions, comments and/or concerns. Tweet or Tumblr me. Thanks for reading!

Until Next Time,

Ndidiamaka

Video: Youtube

Oct 2, 2013

The #Emerge Spotlight: Shavonne Deann

Celebrity Stylist June Ambrose and Fashion Guru Ty Hunter have spoken words of encouragement to this brand’s creator for her creativity. Known for making her presence felt during Mercedes Benz Fashion Week 2010/2011, this particular designer is used to bring her work to the people.

In its third year, the brand was created for the ambitious go-getter. The woman that wears this fashion line is the one who is having her own happy hour in the office while focusing on the next project deadline.   In her words, the woman is clean, sexy, simple and above all, chic.

To her, success is a process but it’s a beautiful struggle.

Introducing Shavonne Deann……

Name: Shavonne Cooper

Mission: Catering to a variety of style efforts while remaining cohesive and consistent

Website: http://www.shavonnedeann.com

Social Media: 

Facebook: https://www.facebook.com/pages/Shavonne-DeAnn/116621071722473

Twitter: https://twitter.com/shavonnedeann

Instagram: http://instagram.com/shavonne_deann

Pinterest: http://www.pinterest.com/shavonnedeann/

Youtube: http://www.youtube.com/shavonnedeann

Vimeo: http://vimeo.com/user7429890

Don’t be dismay, folks!  Her fall 2013 line is coming. Check the website for more. 

Ndidiamaka 

Photo:  Facebook/Fashion Bomb Daily

Sep 30, 2013

The #Branding Moment: Honey Nut Cheerios

Coming from an unnecessary assassination of its most recent Cheerios advertising, General Mills has created a very interesting collaboration with Rapper/Actor Nelly for its “Must Be the Honey” campaign for its Honey Nut Cheerios Brand.  

Sidenote:  Read my Branding Moment commentary for Cheerios for more information about its most recent advertising campaign http://indigo7marketing.tumblr.com/post/52072071921/cheerios

Nelly was commissioned to create a verse and chorus for the new Honey Nut Cheerios campaign. The tagline “Must be the Honey” is a remix of a line within Nelly’s song, “Ride Wit Me” from his Country Grammar EP.  The original line is “Must be the Money”.  As the current spokesperson for the promotion, Nelly worked with the Honey Nut Cheerios icon, “Buzz the Bee”.  The image/persona of Buzz was modified to reach a younger demographic. 

From the collaboration with Nelly, Nike decided to get on board by providing key influencers of Honey Nut Cheerios with a pair of Lebron 10 gold high tops called “Must Be the Honey”. 

image

Do you love it or hate it?

As usual, I will give you my response Friday Morning via Twitter.

Ndidiamaka

Photo:  Kicks on Fire

Video:  Youtube 

Sep 16, 2013

The #Branding Moment: Verizon Wireless

Between Verizon Wireless and AT&T, the fight to be the industry leader in the telecommunications industry is very competitive.  According to the Fortune Magazine, Verizon Wireless ranked number one as the most admired brand in the wireless community this year.  So what is Verizon doing to be so admired by its consumers, clients and vendors? 

From a branding perspective, it appears that Verizon Wireless is connecting with its consumers from a different perspective.  In its 6th year, Verizon Wireless sponsors “How Sweet the Sound”, a choir competition that is focused on the inspirational (Gospel, Christian Contemporary) genres of music.  Through this community outreach strategy, the brand has been able to reach its consumers through a musical format that is not often featured on a national platform. 

Verizon Wireless states that the purpose of “How Sweet the Sound” aims to celebrate music and to create a lasting impact on communities across the country. This year, the celebration of inspirational music will be showcased in 7 cities (New Orleans, Dallas, Baltimore, New York, Chicago, Detroit and Atlanta) as regional competitions. Los Angeles was chosen for the finale exhibition where the winners of each regional event will content against one other for an Eone Recording Music Contact and $50,000 in cash and prizes. 

For more information, visit http://www.howsweetthesound.com/.

Do you love it or hate it?

I’ll give my response Friday morning via Twitter.

Ndidiamaka 

Video: Youtube

Sep 13, 2013

Girl, Boy or Neutral? #FranklyFriday

Initially, I learned about the term, “gender non-conforming” on a recent episode of the Today Show.  The concept was discussed about a family who has a son that identifies himself as non-conforming when describing his gender to peers.

How does a brand communicate its product to an individual who deems his or her gender as non-conforming or neutral? At this time, I really don’t have much knowledge on the topic to give a concise answer to the term, “gender non-conforming”.  So my question to those who read my blog, how will you, as a professional, handle your client/consumer who asking for the preference, neutral, as a gender?  

This is a branding conversation that should be discussed. We are to present brands in a manner that is efficient and effective for all, not just some. :)

Thoughts, comments, and/or concerns?!?  Tweet or Tumblr me.  Thanks for reading!

Until Next Time,

Ndidiamaka

Video: Youtube

Sep 9, 2013 / 2 notes

The #Branding Moment: American Express

As a brand, American Express aspires to be the most respected service brand internationally.   With over 102.4 million cards in use and $888 billion in annual purchasing power, the credit card brand is working towards becoming a true lifestyle brand.  Through inventive branding concepts, American Express is focused on bring value and assistance to its consumers.

One of its initiatives, “American Express Unstaged” was initially constructed to engage its consumers through online experiences with popular music artists.  The artists received an opportunity to work with well-known movie directors to create an atmosphere for American Express Cardholders to experience music from all aspects, online and live.  Some of the artists involved were Kings of Leon, the Roots and Usher. 

Last week, the American Express Unstaged team took the campaign a step further and produced its first fashion and music collaboration via the Rebecca Minkoff Spring 2014 show at the Mercedes Benz Fashion Week (MBFW) in New York.   R&B/Soul songstress Janelle Monáe performed live while American Express Cardholders online watched Minkoff’s new line for the upcoming Spring season. Cardholders even received an opportunity to purchase tickets to attend the show live. That was a first for MBFW. 

From a recent press release, the purpose of the “Unstaged” campaign is to produce cutting-edge live event and interactive digital platform that pairs artistic visionaries for an innovative fan experience.

Do you love it or hate it?

My response this Friday Morning via Twitter.

 

Ndidiamaka

 

Video: Youtube